Media Sponsors

General Session - Keynote Speakers

This year's General Session will include keynote presentations from the following speakers:

Jennifer Laycock
Jennifer Laycock has been involved in Internet marketing since 1995 and with search engine optimization (SEO) since 2001. After spending seven years working for a variety of digital marketing agencies and serving as an in-house SEO for a mid-size e-commerce company, she left the world of traditional agencies to serve as editor-in-chief of Search Engine Guide, an industry site aimed at educating small business owners about search engine marketing. Laycock is also an independent search marketing consultant for small to mid-size businesses throughout the United States.

Jennifer specializes in search engine friendly design and effective organic listings and also serves as a consultant on search engine marketing issues for both digital and full service agencies in the central Ohio area. She also writes training documents for companies seeking in-house SEM training. Her clients have included companies like Highlights for Children, Verizon and Option Line, a national 24-hour crisis-pregnancy hotline.

Recognized in the online forum communities as "thejenn," she has served as an Administrator or moderator of several popular internet marketing forums. Jennifer is known for her down to earth style of writing and for helping search engine marketing make sense to non-techies. Her work has been featured at JimWorld, About.com, Search Engine Guide, Search Engine Watch and other industry sites. She has also been interviewed and quoted by several publications including The Financial Times, Computer Shopper Magazine and Entrepreneur magazine.

Intuit
After 20 years, Intuit continues to transform business and financial management for small businesses, accounting professionals and consumers. The company's mission is to create new ways to manage personal finances and small businesses that are so profound and simple, customers cannot imagine going back to the old way.

Intuit's "Right for My Business" strategy for small business customers delivers specially designed, industry-specific business management solutions, and develops accounting solutions for bigger, more complex businesses. Intuit also offers a broad array of tools to help businesses process payroll, manage employees, administer benefit programs and offer retirement plans. What began as small business accounting with QuickBooks® software is now a more comprehensive set of seamless services that go beyond accounting to help small businesses manage other aspects of their operation.

Tom Wilde
Tom Wilde is the Senior Vice President and General Manager - North America of MIVA, Inc. and as such, he has the lead role as MIVA combines its U.S. based Performance Marketing Network and Primary Traffic Division.

Prior to MIVA, Inc., Tom was Vice President and General Manager of search and publishing at Terra Lycos. In this role, he was responsible for the creation, execution, and management of Terra Lycos' global strategy in search and web publishing. Tom's prior professional experience includes serving as a member of the board of directors at Fast Search & Transfer, a software company that develops enterprise search technologies, and as Vice President of Marketing and Channels at FAST.

Tom has also served on the IAB Search Engine Committee and holds an MBA from the Wharton School at University of Pennsylvania and a Bachelor of Arts degree from Colby College.

Jason Williams
Jason Williams is Senior Vice President and General Manager of MIVA Small Business division, and has been with the Company since March 2000 in various senior roles.

Prior to joining MIVA, Jason was a consultant at Electronic Data Systems, where he worked with corporations such as Meredith Corp., a publishing and integrated marketing services provider, to streamline processes and reduce operational costs. From 1985 to 1999 he built and operated a very successful yacht management and brokerage business.

Jason holds a BA in Management Information Systems with a marketing emphasis from the University of Wisconsin. He has also earned technical certifications from Microsoft.